What you create is the most important part of your job board, but if no one knows about it, it doesn’t really exist. Marketing a job board can sometimes be tricky, so TrueJob is here to help.
In Part One we covered some tips on creating and maintaining an effective marketing strategy for your job board. Here with Part Two, we are back with some more helpful advice on how to advertise your job board. If you are interested in scheduling a free demo with TrueJob just click here to fill out our demo request form.
Tip #1: Content Marketing
What is it?
Content Marketing is the process of planning, designing, creating, scheduling and posting new content relative to the niche that your job board covers. Done properly, your site’s users will easily find this content, find it interesting and engaging and hopefully will then share it to their networks, effectively marketing further for you.
Why does it matter?
- 70% of internet users want to learn about products through content versus traditional advertisements
- Statistically, companies who blog have 55% more visitors
- 82% of consumers feel more positive about a company after reading custom content.
How does it work?
With content marketing, the basic idea is to put out high quality content that your user base will find interesting. We would recommend that you start a blog and write posts about your job board’s niche. For example, if your job board focuses on jobs in the auto industry, perhaps you could write about new car models coming out highlighting some new features. You want to try to establish your site as a destination for your ideal user base to come for information about your niche, and the fact that you have a tailor made job board that relates to their interest will add fuel to their fire.
One of the main goals of content marketing is that your users will share and promote your customized content and become social influencers. In order to move this process along it is important that you share your information on various social media channels and get as many eyes on your material as possible. If the public does not know about your new post, how will they know to go read it?
In the end, the stats we’ve listed above speak for themselves: the modern digital consumer responds well to the content marketing strategy. It is just a matter of creating custom and interesting content and then letting your target market know that it exists. With the right mixture, your brand will spread like wildfire.
Tip #2: Search Marketing
What is it?
Search Marketing encompases two very closely related but different topics, Search Engine Optimization (SEO) and Search Engine Marketing (SEM). We will discuss each of them in order to give you some understanding on the subject. Properly utilized, search marketing will improve your sites visibility, resulting in more visitors and users.
Search Engine Optimization (SEO)
Search Engine Optimization is the free process of improving your site in order to be ranked higher on different search engines, specifically on Google. Every site has a different ranking on Google. This is done because they want to be able to show the user websites that are relevant and helpful to what the user is searching for. Google uses a complex algorithm to determine the rank of these sites. Many factors are involved in this process, particularly, the quality of the content your site produces, the amount of content produced, the topics of your custom content, the amount of ratings your site has received and so on.
Luckily, each of these factors is an opportunity to better your organization’s rank on search engines. This is where content marketing comes into play. You should produce more high quality content that relates to what your target market is looking for. In essence, the more you write about your job board’s niche, the more likely your site will be visible to users looking for that topic. If you would like a more in depth guide on the latest SEO practices, backlinko.com puts out a great one that is very comprehensive.
Search Engine Marketing (SEM)
Search Engine Marketing is a paid process of showing an ad linking back to your site based off of various keywords that you choose for your ad and what the user types on the search bar. SEM is a way to pay money to gain more visibility for your website, particularly if your site is not showing high up in organic search results.
Each search engine has its own programs for running ads: Google Ads, Bing Ads, and Yahoo Gemini. Each program has their own set of useful tips and tutorials to get started and run ads within their search engines and are really the best sources of information on how to better your SEM efforts. Generally, they offer a variety of ways to create / edit your ads, target specific demographics and areas of the search, focus on specific keywords and adjust your budget and ad’s strategy based on your needs.
It makes sense that the more visible your site is on search engines, the more visitors you’ll have, who will in turn use your job board more. Ensuring that your site ranks highly on search results is key and can be done by improving your website to better reach your intended users and by running ads within specific search engines. Done correctly, your site will perform well in search results for your job board’s niche.
Running a successful job board, like any business, comes down to two things: creating a quality product that people need and letting the world know that it exists. No matter your business, marketing always takes a special touch and a different set of expertise. Use these marketing tips to improve the visibility of your job board and look for more from us in the future. TrueJob is always willing to help with your job board needs. If you are interested to see what else TrueJob can offer, please sign up for a free demo today!