What you create is the most important part of your job board, but if no one knows about it, it doesn’t really exist. Marketing a job board can sometimes be tricky, so TrueJob is here to help.

In Part One we covered some tips on creating and maintaining an effective marketing strategy for your job board. Here with Part Two, we are back with some more helpful advice on how to advertise your job board. If you are interested in scheduling a free demo with TrueJob just click here to fill out our demo request form.

Tip #1: Content Marketing

What is it?

Content Marketing is the process of planning, designing, creating, scheduling and posting new content relative to the niche that your job board covers. Done properly, your site’s users will easily find this content, find it interesting and engaging and hopefully will then share it to their networks, effectively marketing further for you.

Why does it matter?

• 70% of internet users want to learn about products through content versus traditional advertisements
• Statistically, companies who blog have 55% more visitors
• 82% of consumers feel more positive about a company after reading custom content.

How does it work?

With content marketing, the basic idea is to put out high quality content that your user base will find interesting. We would recommend that you start a blog and write posts about your job board’s niche. For example, if your job board focuses on jobs in the auto industry, perhaps you could write about new car models coming out highlighting some new features. You want to try to establish your site as a destination for your ideal user base to come for information about your niche, and the fact that you have a tailor made job board that relates to their interest will add fuel to their fire.

One of the main goals of content marketing is that your users will share and promote your customized content and become social influencers. In order to move this process along it is important that you share your information on various social media channels and get as many eyes on your material as possible. If the public does not know about your new post, how will they know to go read it?

In the end, the stats we’ve listed above speak for themselves: the modern digital consumer responds well to the content marketing strategy. It is just a matter of creating custom and interesting content and then letting your target market know that it exists. With the right mixture, your brand will spread like wildfire.

Tip #2: Search Marketing

What is it?

Search Marketing encompases two very closely related but different topics, Search Engine Optimization (SEO) and Search Engine Marketing (SEM). We will discuss each of them in order to give you some understanding on the subject. Properly utilized, search marketing will improve your sites visibility, resulting in more visitors and users.

Search Engine Optimization (SEO)

Search Engine Optimization is the free process of improving your site in order to be ranked higher on different search engines, specifically on Google. Every site has a different ranking on Google. This is done because they want to be able to show the user websites that are relevant and helpful to what the user is searching for. Google uses a complex algorithm to determine the rank of these sites. Many factors are involved in this process, particularly, the quality of the content your site produces, the amount of content produced, the topics of your custom content, the amount of ratings your site has received and so on.

Luckily, each of these factors is an opportunity to better your organization’s rank on search engines. This is where content marketing comes into play. You should produce more high quality content that relates to what your target market is looking for. In essence, the more you write about your job board’s niche, the more likely your site will be visible to users looking for that topic. If you would like a more in depth guide on the latest SEO practices, backlinko.com puts out a great one that is very comprehensive.

Search Engine Marketing (SEM)

Search Engine Marketing is a paid process of showing an ad linking back to your site based off of various keywords that you choose for your ad and what the user types on the search bar. SEM is a way to pay money to gain more visibility for your website, particularly if your site is not showing high up in organic search results.

Each search engine has its own programs for running ads: Google Ads, Bing Ads, and Yahoo Gemini. Each program has their own set of useful tips and tutorials to get started and run ads within their search engines and are really the best sources of information on how to better your SEM efforts. Generally, they offer a variety of ways to create / edit your ads, target specific demographics and areas of the search, focus on specific keywords and adjust your budget and ad’s strategy based on your needs.

It makes sense that the more visible your site is on search engines, the more visitors you’ll have, who will in turn use your job board more. Ensuring that your site ranks highly on search results is key and can be done by improving your website to better reach your intended users and by running ads within specific search engines. Done correctly, your site will perform well in search results for your job board’s niche.

Running a successful job board, like any business, comes down to two things: creating a quality product that people need and letting the world know that it exists. No matter your business, marketing always takes a special touch and a different set of expertise. Use these marketing tips to improve the visibility of your job board and look for more from us in the future. TrueJob is always willing to help with your job board needs. If you are interested to see what else TrueJob can offer, please sign up for a free demo today!

In previous blog posts, we’ve mentioned the importance of devising a marketing strategy prior to launching your job board, and how an efficient marketing strategy will also allow for a much more successful implementation of your job board long term. But what is the correct marketing strategy that your organization should start off with, and what tools should you use to drive that marketing strategy, with so many marketing tools available?

Don’t fret - TrueJob is here to help you! Below, in part one, we’ve curated two tips to help you with creating and maintaining an efficient marketing strategy. Look for part two soon, and as always, if you are interested in scheduling a free demo of TrueJob, click here to fill out our demo request form.

Tip #1: Use social media platforms to market cheaply and efficiently, but make sure to focus on just a few if you have limited resources

Although you may be tempted to sign up for every social network or website out there to advertise your job board, we highly recommend you just pick a few social platforms to start out with - ones that are aligned with the target audience for your job board.

By choosing only a few platforms up front, you’ll be able to focus on creating compelling content, and will be able to keep these platforms filled with content continuously. By comparison, taking on too many platforms upfront (unless you can maintain high quality content on all of them) will lead to barren social media pages, which will make you look bad.

Once you choose the social media platforms to focus on, check to see if those platforms have free tools or resources to help you market (most do). For example, on Twitter’s business site they list many tips and resources you can use before even starting a marketing campaign (and best of all, these resources are FREE!).

Some free tools that could help you post content to your social media networks include:

1. HootSuite

HootSuite allows you to run and manage many social media accounts, such as LinkedIn, Facebook, Instagram, and Twitter, all on one interface. HootSuite also allows you to schedule and plan posts, which can be helpful for smaller companies to lighten the workload with scheduled content.

Choose this tool if you have many social network channels under one account, and value scheduling.

2. TweetDeck

TweetDeck is specifically helpful for those who choose to utilize multiple twitter accounts under one umbrella. For job boards, for example, you might have a Twitter account to post tips for employers, and another Twitter account to post tips for job seekers.

TweetDeck allows you to manage those multiple twitter accounts while also giving you access to real-time tracking, organizing and engagement. This is a great tool for tracking and reaching your audience for free!

Choose this tool if you value scheduling, but also like the ability to manage multiple twitter accounts at once.

Tip #2: Email marketing (and building your mailing list) can be a great way to drive engagement

Although social media platforms have become the latest trend in marketing, mailing lists are still a great way to reach your audience, and can be a cost-efficient way to drive engagement and traffic to your job board.

This is also one of the most flexible forms of marketing and advertising you can do - from emailing updates, to posting newsletters, to requesting feedback - emails are still a great way to connect with your audience quickly.

Although there are a lot of tools out there to help you with email marketing (many of them baked into Customer Relationship Management (CRM) software) they can sometimes be overly complicated, costly, or both. We recommend starting simple, using a tool that is (most likely) already at your disposal: Google Apps!

For example, Google’s “Contacts” application allows you to manage and create contact groups, write notes about these contacts, and everything else you’ll need for contact management.

After you build up your contacts and put them into groups, when you create emails all you need to do is type the group name (for example “Main Contact List”) and it will automatically send your email out to that group (Note, however, that your contact list groups may be limited to 500).

Whether you just launched your job board or have been maintaining one for some time, being able to observe the behavior of your site’s users is invaluable. By keeping track of certain metrics you can determine how to improve a user’s experience on your platform and can even offer suggestions to employers on how they can optimize their job listings. These metrics may include:

• Views on job postings
• What job seekers like and dislike about job listings
• Number of “Apply” clicks
• Number of job postings
• Trends over time

Job Listing Data

By tracking the amount of times a job posting is viewed, a mental image of the market for that position can begin to take shape. The more views a job posting has, the more likely it is to be a highly sought after position within your job board’s niche. Use this information to identify and provide more jobs that your user base is looking for. Reaching out to other employers who could add similar positions to your job search platform would be a great way to get other employers involved and stimulate more engagement among job seekers. Observing and correctly reacting to the amount of views a posting receives can directly lead to more overall traffic to your platform.

Tracking the number of views on job postings is also valuable for marketing. By observing changes in this metric, you will be able to determine how effective any marketing campaigns are for that specific job posting. These marketing efforts could range from a “featured job” strategy, ad campaigns targeting that specific job or many other clever marketing techniques. By observing a measurable change in a job posting’s views, you will be able to tell if your efforts are successful. This can help you determine what to do next and how to react accordingly.

The amount of time spent on a job posting can be just as important as the number of clicks. The bounce rate of a job posting is determined by users clicking on a position and quickly exiting. Certain things can be inferred from this data. Perhaps it was simply a misclick, but it is also possible that the job title could be misleading when compared to the description. On the other hand, it is possible for users to open a job listing and leave it open for extended periods. This can result in skewed data, so it is important to be aware of. If a position has several clicks but also a high bounce rate, it could be a red flag that you should look into the quality of the job posting. Offering suggestions to improve the job posting can result in a more relevant post that the right users will actually read and apply to. These interactions can be a way to show both sides that your platform cares about their needs and will lead to a more successful job board.

Likes and Dislikes

One of the features we are proud to provide at TrueJob is the ability for users to like or dislike different job postings. This allows us to tailor the postings a job seeker sees based off on their preferences, leading to a better user experience. These likes and dislikes can then be presented to employers to see which job listings may need some reworking and which are doing great. Any feedback that we can draw from the user base can be used to create a better product, one where the job seekers see more of what they are looking for, and employers can edit their posts in order to get better results. The ability to have users interact with your portal in this way will directly lead to more participation from employers and job seekers alike.

Amount of Apply Clicks

Every job posting has some variation. Some will have all of the information on the job board, while some may be linked to the employer’s site. Some may allow a user to apply from your site, while others may want you to submit a resume to a landing page. Because of these differences, an accurate measure of how many applications are submitted may be hard to come by. That is why it is important to be able to track the number of times the “Apply” button is clicked, whether it leads to an embedded application or redirects the user to an offsite location. The number of applicants sent through your job board is a great metric to show what jobs are in high demand and what your job seekers want more of.

Number of Job Postings

The value of your job board can be measured by the amount of job postings and a number of related metrics, such as the number of employers using your site and how often they post new jobs. This data can be used to determine how much value employers assign to your product. Perhaps employers aren’t listing jobs, or the ones that are don’t post new ones later on. If an employer receives limited response from job seekers they may not see your job board as worth while. Keeping track of these statistics can help you identify “problem employers” and address the issue before it gets too large. Engaging with employers who are having issues and assisting them with creating better job postings is a great way to keep them involved in the future.

Trends Over Time

Keeping track of all of these metrics over time can paint a picture of how well your job search platform is performing. You will be able to observe changes in the number of jobs offered, users regularly applying for positions, if job seekers are looking for specific types of jobs on your platform, etc. Identify issues before they become big, respond to what users want more or less of, and interact with employers regularly so you can fill their positions more efficiently.

Use this data to improve your site to provide the best experience possible for both job seekers and employers. Keeping close tabs on these metrics is a way to see the measurable impact that your job board has within your community. Trim what needs to be cut, encourage what’s working, and your job board will flourish and bring your community up with it. At TrueJob we are proud to provide easy to interpret and useful data to our clients. Schedule a demo today to see how we can help you.

Communities are composed, in part, by the interactions between the the people living within and the employers operating in the same area. As members of these communities, we are heavily invested in their success. If we are looking to strengthen our neighborhoods, one method to do so would be to start a job board focused around your location. By definition, a job board is a method for employers and job seekers to come together to meet one another’s specific needs. Let’s explore some of the different ways in which job boards help businesses, job seekers, and communities as a whole.

Businesses

Job boards offer a variety of benefits to businesses in the area. Naturally, they offer easier methods for employers to find the right workers for their organizations. Niche job sites allow employers to reach more job seekers at a time and enable better targeting methods. Having a wider audience allows for more awareness of open positions, making it more likely that the perfect applicant will apply. Utilizing niche job boards improves the likelihood that someone who is looking for a specific type of employment will see an employer’s related job openings in the industry.

Businesses also benefit from job boards by easing some of the complexity of hiring new employees. Having a more streamlined approach for specific job openings reduces much of the headache of receiving countless applications and resumes. Job boards can also offer useful analytics to employers. For example, job boards powered by TrueJob provide businesses with information about what job seekers like or dislike about their job postings. Having this sort of information provides the employer with feedback about what is working and what could be improved to find the ideal candidate for their needs.

Job Seekers

Job search platforms are very powerful resources for job seekers as well. They enable members of the community to be aware of many different job listings in an area and to apply for each position in the same location. Job boards also provide job seekers with a method to search for openings in specific fields of interest for which they may be qualified. All of this is available 24 hours a day and is much easier than “pounding the pavement” used to be. It is safe to say that job boards offer more resources to members of the community, when it comes to finding employment, than have ever been available.

Starting a job board can also be used to bring more people into your community. One of the first things people do when they are looking to relocate from one area to another is to ensure that they will have employment when they arrive. A job board is a great way to let individuals know what sort of employment is available in your area and to put them in contact with the right organizations.

The Community as a Whole

Job boards can also be used to persuade more business to enter your community. If an organization sees that there are untapped resources available within your community, they may be more willing to set up shop in the neighborhood. As we noted in a previous article, Building Your Community By Showcasing All It Has To Offer, “What better way to entice businesses, than with a talent pool ready and available for them to hire and put to work?”

As mentioned in the opening of this article, a job board is a place for employers and job seekers to come together. A successful community relies on these interactions. Maintaining a high level of employment is vital to a community’s success. When employers are able to hire new employees and when more members of the community are able to find employment, the community begins to thrive. More people with employment leads to more local spending and employers that are able to conduct more business.

Starting a job search platform can lead to a growing community with more employment opportunities and a more successful economy. There is only one question: what are you waiting for? If you would like help in starting your own job board we would be more than happy to speak with you. Click here to schedule a free consultation today.

So, you want to start a job board and don’t know where to start. There is so much to consider and it is easy to become overwhelmed by the barrage of information there is on the subject. That's why TrueJob has put together a beginner’s guide to starting your very own job board.

1: Consider why you want to start a job board

What exactly do you want your job board to accomplish?

• Are you looking to fulfill a specific need in the job market?
  According to a 2017-18 survey from Job Board Doctor, over 50% of job boards describe themselves as a niche site working with specific markets.
• Are you trying to drive more traffic to your existing site?
  The term “job board” is googled over 42,000 times monthly, resulting in many opportunities for users to visit your site.
• Do you want to provide your local community with another resource to boost the economy?
  By definition, job boards bring employers and individuals from the community together in a way which meets both of their needs.

Whatever your reason, having a vision, or a set of goals, will help you make the decisions necessary in the following steps to get you started.

2: Planning phase

In the words of Winston Churchill, “He who fails to plan is planning to fail”. As with any project, the planning phase tends to be one of the most important steps. This is where you start to flesh out your idea of starting a job board. When planning, keep each of these topics in mind to help set you up for success once your job board gets up and running.

Niche

Just like with most industries, the more focused your product is, the more successful you are likely to be. The trick is determining what gaps need to be filled within the market. Most job board creators tend to stick to an industry they already have some knowledge about. For example, there are job boards specializing in:

• internship opportunities for college students - internships.com
• tech jobs – dice.com
• the healthcare industry - healthecareers.com
• government jobs - usajobs.gov

… and many more. If you specialize in a specific type of job that certain people are looking for, you are much more likely to be used in that field. Additionally, if you setup a more general job board, chances are high that you will end up competing with the larger sites like Monster or Indeed which already have massive user bases and large marketing budgets.

Evaluate Trends

It is important to ensure that you are targeting a growing market. This will benefit you two-fold: there will be more employers looking to hire workers and more individuals looking for jobs in the field. Tools such as Moz or even Google Keyword Planner can be used to research the amount of times people are searching for something on the web. Checking these numbers will help you determine if there is a large enough need for any specific type of job board.

Evaluate Competition

According to a 2014 article from glassdoor, there are over 40,000 different job boards, each targeting various fields, levels of employment and geographical regions. No matter your target market, there is bound to be competition of some form. To research them, you could start by simply searching for other job boards with the same industry boundaries that you are interested in. Try to determine who exactly their audience is in order to differentiate yourselves from them. See what they do well and what they could improve upon so you can better fill the market’s needs. Try to determine if they are a growing site or if they have become stagnant.

3: Consider your limitations

This is somewhat of an administrative step in the sense that you need to determine the structure of your job board. Are you looking to setup a standalone website for your job board? If that is the case, choosing your domain name is important. Try to pick something that those in the industry will be able to recognize. For example, poachedjobs is a job board that focuses on the restaurant industry, rigzone targets the oil industry and yacrew specializes in jobs on yachts.

If your organization already has an existing site and you are looking to embed a job board there are a number of things to consider. Particularly, deciding if you are interested in buying an existing plugin for your job board or if you want to build it into your website. Additionally, are you looking to maintain the job board, or hire another party to power it? What does your budget for implementing a job board look like? All of these are questions will help you determine what is right for your particular needs.

4: Choosing the software to meet your needs

Each job board will have slightly different features because each is trying to fulfill different marketplace needs. Deciding on the features that are right for your job board is critical. In a previous post we identified the features that will help make a job board successful (check it out here). Once you determine what you want your site to do, you need to figure out how it should be accomplished. By that, I mean that we need to discuss software options.

Much of this step depends upon your current site structure. If your site runs on Wordpress you may wish to opt for a cheaper Wordpress plugin such as wpjobmanager This may give you some basic functionality, but can be more difficult to implement without some previous technical knowledge. Another option would be hiring a web developer to build your job board. This choice would be much more expensive and could present difficulties if the developer is not specifically experienced with designing job boards.

Because of the issues associated with the Wordpress plugins and hiring a web developer, we at TrueJob recommend a cloud-based, software as a service (SaaS) solution that offers an easy way to integrate into your existing website and manages all hosting and upgrades for you.

5: Pre-Launch

Before you launch your nearly complete job board, it would be wise to devise a marketing strategy. Again, each industry is different, but if no one knows about your site, it will be slow to get traffic flowing. These marketing strategies may take many forms, perhaps through: press releases, email blasts, social media posts or through digital advertising channels.

You should also make sure that you have contacted employers and have job listings on your site. Users will not want to sit around and wait for jobs to be posted. Remember that a job board is a place for employers and potential employees to come together and bring awareness about one another. If you have all of one and none of the other your site will be dead before it even gets going.

When bringing in job listings, you should also consider each employer’s reputation. After all, even though you are separate from one another, in essence, you are advertising for them (imagine trying to promote Enron jobs in late 2001).

6: Launch and Maintain

So now your site is complete and you never have to think about it again, right? Well, not quite. After you launch your job board you should track its progress, how many users your site has, how many job postings, if you are growing or if you should adjust your features. Using a platform that has the ability to track your job board’s analytics can make or break a job search site. Check out our report book to see the type of data tracking that we can provide. Staying on top of problems before they arise is vital to a successful job board.

All in all, there are many beneficial reasons to have a job board. The process can be confusing and we hope that these steps helped to clarify things for your organization. If you would like help launching your own job board, we at TrueJob would love to speak with you - schedule a free consultation with us today.

As an organization that values building your community to entice people, businesses and donors to live, work and fund your city, you already know the importance of community. But there are some simple ways you’re missing opportunities to show stakeholders all your city has to offer:

A Job Board

Implementing a job board with the proper tools can be a great way to bring your community and stakeholders together with mutual benefits for all. Here’s how a job board can be beneficial:

People

Individuals looking to move to a new city want to be sure they can obtain a job in their field. Are there several opportunities for growth, job changes and other opportunities in the area? If an individual moves to your city, will they find the type of work they are looking for? A job board on your website can increase traffic to your website while helping people looking for a new city to live in. For example, I recently decided to move to Colorado and I needed to make sure there would be job opportunities in the city, so I explored city websites in Colorado to determine opportunities for employment and growth.

Businesses

You want to increase the number of businesses that call your city home because they bring jobs, people, and other valuable economic resources to the city. What better way to entice businesses, than with a talent pool ready and available for them to hire and put to work? An active job board with easy to use features and a range of people to browse jobs is an added bonus! The analytics that a job board can provide also help smaller companies track applicants and let larger companies see the impact of their job postings.

Donors

Funding can be hard to secure if you can’t prove to donors how your organization is performing. Luckily a job board can show donors analytics for job postings and interactions made on the job board, proving your worth to the community and securing more funding. Ann Arbor SPARK utilized their job board and assisted over 300 companies with over 1000 job openings, real numbers they can show donors!

Learn more about job boards and the Six Steps to Launching a Successful Job Board.

Events

Another way to incorporate a sense of community for stakeholders in your city is to host an event catered to your audience. For example if you have a goal of bringing more business to your region, host an event for potential businesses that allows them to explore the area, talk with decision makers and even talent in the area. Ann Arbor SPARK hosts the Tech Trek every year to encourage people in the tech community, or those who want to get involved in the tech community, to get together and learn more about the tech boom in Ann Arbor.

People

An event will help those who already live in the city feel closer to the city and encourage a bond, while those who live outside the city can get a better taste for the city and determine if it is somewhere they want to live. To continue off of the Tech Trek example above, SPARK attracts thousands of people to the Ann Arbor area to participate in the city culture and visit the great businesses Ann Arbor has to offer. For example, participants tasted Zingerman’s famous reuben sandwiches, saw 3D models come to life from Spellbound and saw how drones assessed wind turbines at SkySpecs.

Businesses

Businesses can benefit from events in a variety of ways depending on the type of event. For example, an event catered to exploring what the city has to offer can benefit businesses through an increase in customers. The ability to sample a business can encourage future purchases and further develop the business and thus the community.

Donors

Events are great for donors because it produces something donors can see and even attend. Depending on the type of event you host, results such as attendance can also impress donors and help secure funding for your organization. Events are also a great time to conduct some of your own research, which can impress donors through surveys and informal interviews.

Digital Media

Digital media such as a website or social media is another great (and free) way to showcase all your city has to offer and can benefit all of your stakeholders. A website is a great place to list and share all of the business you support and resources you have to offer your stakeholders. Social media is the perfect way to share those resources and businesses to gain more views and direct folks back to your website.

People

These two resources create great visual representations for the public and help them see the things your city can offer them in terms of jobs, recreation and leisure. It also familiarizes them with the types of businesses in the city, growing awareness and purchases from local companies, which also helps your business stakeholders.

Businesses

You want the businesses in your community to succeed so it makes sense that you would use all the tools you have to help promote these business, like a simple social media post. As noted above, this promotion can help drive sales for the organization and increase their brand awareness, in turn increasing their chances of success. For example, Ann Arbor SPARK has a business directory list with descriptions of the companies.

Donors

Digital media can help attract new donors and keep previous donors informed on how their donations have helped the organization thrive. For example by showcasing the great things you are doing in the community, like the job board and events you host, donors can see the good and potential donors can get a feel for how the organization is spending its money.

Conclusion

When promoting your community, it is essential to take advantage of all available opportunities to showcase what your city has to offer. By doing so, you can support the people, businesses, and donors that help your community and your organization thrive.

Want to learn more about implementing a job board for your community? Contact us to schedule a demo.

At TrueJob, we've never heard of an EDO complaining about having a budget that's too large or having too many resources available - that is for sure. Economic developers are always trying to maximize their output and minimize their expenses.  They need to make tough choices on expenditures and these expenditures are always scrutinized.  Where should precious funds be spent, and what should be cut?

As a result, it's common for EDOs to look at free resources. In addition, new initiatives are scrutinized since they require time, talent and money that are precious commodities.  New initiatives, especially ones that require an investment up front, are always a challenge to launch and justify.  A return on investment is required.

One of the best ways to analyze whether a new initiative is worthwhile is to evaluate the cost of a free option or the cost of doing nothing. While there is no capital required to do these two related things, there can be substantial opportunity costs or other factors to examine and consider.  An EDO may often need to justify an investment with added value that does not result in immediate new revenue growth.

Let's take an example: an EDO considering an investment in a new job board for their website. First, consider that the main purpose of an EDO is to promote job growth and success in a region to help their community thrive.  So, doing nothing to address this can be a dangerous approach, and utilizing free resources on a mission critical function can be equally dangerous.

Having a region-wide, consistent and curated (focused on a particular category of jobs) job board is essential to the EDO in many respects.  It offers a single place for job seekers to look for opportunities, and when implemented correctly, it will capture valuable data about job openings, jobs filled, applicant specific information for cross marketing purposes and reporting and analytics that simply can't be acquired elsewhere.  The EDO needs to think about what it's not getting when doing nothing or using a free option with limited functionality. Below is a list of potential lost opportunities an EDO might consider when evaluting whether to launch a new job board:

• Lack of knowledge about quality jobs in your region
• Lack of quantifiable data and proof of your organization's value in filling jobs
• Inability to capture contact information for cross marketing purposes
• Inability to curate positions that match your focus - think noisy sites like Indeed
• Lack of engagement and support for your regional employers
• Lack of traffic to your website
• Inability to cross-market different programs from your EDO
• Inability to maximize value and marketing opportunities on social media

When you add up the value of everything on this list, having an EDO specific job board can easily be justified.

To learn more about TrueJob and how our job board can benefit your organization, schedule a demo with us today.

Launching a job board is an excellent way to support both the businesses and individuals in your community. A job board will help businesses recruit and hire the critical talent they need to fill their open positions, and will help individuals and job seekers become aware of the breadth of opportunities available so they can find a great fit for their skills.

If you are part of a local economic development or community organization (such as a chamber of commerce or trade and professional association), you are already connected to businesses and individuals in your community from existing programs, and are in an excellent position to facilitate these connections by launching (or upgrading) a job board on your website.

If you haven't launched a job board before, it can be challenging to get this process right. Here are six key steps to follow when launching a job board for your community.

1. Evaluate your goals with a job board

Before launching a new job board, it's important to ask yourself what your own goals are as an administrator of the new resource. Besides connecting the job seekers and employers in your community together, what are you hoping to accomplish? Some examples of common goals for a community job board might include:

• Increasing traffic to your website so more people can learn about your organization and services
• Growing your email subscriber list so you can stay in touch with more people that your community might be able to help
• Helping businesses with a major challenge in hiring, to improve the perception of your brand and attract sponsors for your organization
• Attracting newcomers or returnees to your community that can provide new talent and skills

By setting realistic goals for your community job board and specific metrics you want to achieve, you’ll be more poised for success long term.

For example, one of the organizations that TrueJob has worked with, Ann Arbor SPARK, wanted to attract more visitors to their website and get those visitors to become more engaged in the Ann Arbor community as a whole.

Since SPARK added a jobs page to their website, they now see roughly 50% of all website traffic starting from their jobs page, in addition to a dramatic increase in newsletter sign ups and engagement.

2. Choose your focus or niche

One of the competitive advantages you have as a community organization is your detailed knowledge of your specific community and its key companies, industries, and trends.

Using that information, you should choose what industry or other niche you'd like your job board to focus on. This will allow you to showcase the types of jobs you want to highlight in your community. Examples of how to focus your job board include:

Technology or 'Knowledge Worker' jobs

This niche could include jobs involved with startups, biotech, software development, blockchain technology, etc. It could be ideal if you have a new or growing technology sector in your community that you want to support and highlight.

Local Internships

This niche might make sense if you have a local educational institution and want to highlight how students, graduates, and young adults can find jobs in their current community that can kick start their careers and provide opportunities for long term career advancement.

Jobs in Manufacturing or Skilled Trades

This niche might make sense for trade or professional associations focused on showcasing jobs in their industry that can develop into skilled, long term professions.

Whatever the case, your focus will depend on the specific aspects of your community that you want to highlight.

Remember, large job boards like Indeed or Monster don't know your community the way you do. These sites care more about quantity, not quality. With a job board solution that enables you to curate the exact types of jobs you want to highlight you can start to attract new talent to your community and benefit the companies you serve.

3. Choose your software provider

Once you have your goals and a target or niche for your job board in mind, you'll need to choose a software solution that can help you achieve those goals. You should look for a solution that addresses the specific needs of economic development organizations or communities like yours.

Choose a cloud-based SaaS solution

Limited solutions like Wordpress plugins can provide basic functionality, but are more difficult to implement without technical knowledge, have upgrades that you'll need to manage yourself, and do not offer key tracking, metrics and reporting capability that you’ll need to demonstrate the value you’re providing.

Alternatively, a website developer could build a custom job board solution into your website. This may enable you to have more functionality than a basic solution like a plugin, but it will come at a much higher cost, and if the developer does not have experience building job boards specifically for your type of organization, they will not know which features are critical to your success.

That's why we recommend you choose a cloud-based, software as a service (SaaS) solution that offers an easy way to integrate into your existing website and manages all hosting and upgrades for you. Here are a few resources for you to learn more about these types of solutions:

• Job Board Doctor maintains a detailed list of job board suppliers
• Capterra lists job board software with reviews
• Schedule time to talk with us and learn about TrueJob's SaaS solution

Choose a solution specifically designed for economic and community development organizations

TrueJob has identified eight critical features that your organization needs in a job board to make it successful. These are not features you will find available in generic job board products.

• Branding: Promoting your brand and improving the perception of your brand is essential. Your job board should integrate seamlessly into your website and feature your organization's colors and logo.
• Curation: You need to make sure you select a solution that offers you the ability to curate jobs, so you can select exactly which jobs and companies appear, allowing you to focus on the industry or niche you're trying to promote in your community.
• Easy to use and maintain: Adding a job board should not create more work for you. In addition, a job board must be easy for employers and job seekers to use so they stay engaged.
• Pandora like matching: To keep job seekers engaged, it is essential that your job board offer high quality matching features that can take feedback and provide recommendations for relevant jobs, the way Pandora recommends music.
• Automated job scraping: Your job board can't be empty when you first launch. You need a system that can collect high quality job postings directly from the websites of companies in your community - not low quality backfilling.
• Support: Your job board needs to have support resources like videos and written documentation, both for your organization and the employers and job seekers.
• ATS: An applicant tracking system provides tremendous value for smaller employers that don't already have an HR or other system in place to track applicants through the hiring process.
• Analytics: Finally, make sure your job board tracks the key metrics you need to see your job board's success, and makes this data easily available so that you can share that data with your local government, board, or other stakeholders and sponsors. The more data you have, the more easily you’ll be able to demonstrate the direct, quantifiable impact of your organization and sustain the critical funding you need.

When choosing a provider, especially if you haven't launched a job board before, you should make sure you partner with a job board provider that understands all of the critical features you need, all of the steps to follow, and all of the challenges you are likely to face when launching a new job board in your community.

4. Reach out to employers and collect job postings before launch

After you’ve chosen your job board solution, the next step is to start adding job postings before launch. Remember, to be successful, you’ll need to connect two groups together in one place: job seekers and employers that your community serves. Without proper planning, the first job seekers that visit your new job board may not have any jobs to look at! An empty job board can kill your chances for success before you’ve even gotten started.

You will dramatically increase your chances of success and your ability to attract return visitors by collecting high quality job postings before you launch your job board.

To do that, your first step is to reach out directly to the employers you know and ask them to post their job openings. If you are an economic development organization, for example, you already have programs, incentives, and events that you offer employers in your area and can leverage your existing contacts with local companies. These companies need talent to fill their open positions, and you can support them by offering a new, free (we highly recommend offering job postings at no cost, especially when starting out) resource.

Onboarding companies will be critical to your job board success, and at TrueJob we know how important this step is and offer sample email templates you can use when contacting employers.

What if you can't get enough job postings by reaching out to these employers, or if there are companies that are unresponsive that you still want to appear? If this is the case, you will ideally work with a job board solution that can help you use web scraping technology to collect job postings directly from company websites to add to your job board.

This is different than low quality 'backfilling' from job board aggregators that you may hear about from other job board providers. “Backfilling” jobs lowers the overall quality of postings on your job board and sends traffic away to aggregators like Indeed or Monster. You should look for a solution that instead pulls high quality postings directly from company websites.

5. Develop a promotional campaign

Now that you've reached out to employers and have a group of quality job postings on your job board, it's time to start planning how you will promote and drive visitors and traffic to this new part of your website.

Your job board's promotional campaign will vary based on your community, but could include:

• Press Releases
  • See an example of how TechTown announced their job board with TrueJob
• Email blasts to your contact list
• Announcements at stakeholder meetings and events
• Blog or social media posts
  • Read our blog post on how to promote your community and EDO’s brand on social media
• Adwords and other online advertising campaigns

Ideally, the job board you choose will be able to collect contact information from job seekers and other visitors that you can then use to start building or growing your existing contact list. With a contact list of users interested specifically in jobs in your community, you'll have the opportunity to re-engage those visitors by periodically emailing when new job postings or companies are added.

After you've launched your job board, activity happening on the job board can be a constant source of new, fresh content to promote. This could include new job postings, new companies starting or expanding and hiring, and - if you're using a solution that follows up with employers and tracks when jobs are filled - success stories as people get hired.

6. Launch + Track

Once you have the job board on your website, have populated it with high quality job postings, and have built your promotional plan, it's time to launch!

Remember, it will take time to grow the audience of your job board, so continuing promotion and persistence is critical to your success.

Make sure that your job board is able to track key metrics: from the basics like jobs posted and viewed, to engagement metrics like job applications submitted, all the way to employers filling their job postings. By tracking these metrics, you'll be able to see if your audience is growing over time and if you're achieving the goals you laid out at the start.

Interested in learning more or excited to get started? Ready to launch your own community job board? Schedule a demo with TrueJob and we'll show you how our solution can help you launch a successful job board in your community.

The marketing team for an economic development organization (which might just be one person) is constantly looking for new and exciting ways to promote the EDO brand to both companies and employees in their region, as well as to the organizations that fund them. There is one singular issue that can attract the attention of all constituents: jobs.

A main function of economic development organizations is to promote job growth in their geographic or industry region. In order to most effectively do this, EDOs first need to offer their own job boards on their websites that consolidate curated jobs from key employers in their regions. It is also imperative that this job board capture key metrics to help it promote the EDO brand.

Once the job board is functioning and delivering value, it becomes an opportunity for an EDO to promote the EDO brand and to help attract and capture more people for marketing purposes. Having a job board can easily double your website traffic and provide you with a great opportunity to capture names and email addresses.

An EDO can use social media channels like Facebook, LinkedIn and Twitter to promote the job board and therefore the EDO brand. Many companies and people in the region are much more interested in jobs available than they are in hearing about other issues promoted by the EDO.

The key to improved branding using social media is to promote topics that have universal appeal to companies, employees (and potential employees) and funders.

EDOs can promote:

• the job board itself
• recent job openings
• success stories with corporate customers
• new employers in the region
• metrics on jobs in the region

Jenn Cornell VP Marketing & Communications at Ann Arbor SPARK says:

“Our job board (TrueJob) has been an incredible asset to our website. It’s an impactful driver of website traffic; the job portal was viewed over 300,000 times in the last year, more than double the traffic from the previous year.”

Here are some examples of how Ann Arbor SPARK, the largest EDO in Michigan, promoted their job board, increased website traffic, improved brand awareness and value and helped to capture names and email addresses for other marketing purposes. When doing the this, the EDO will notice that these posts get more views, likes and shares than other non-job related posts. This helps the region AND promotes the brand.

Here, SPARK has chosen a new job posting to highlight. This posting links directly to the job board on their website, driving more traffic and engagement. This position is also in a driving industry that SPARK is interested in promoting for the region. They’ve used best practices for posting on social media, including using short URLs and using an image as part of the post.

Here SPARK is promoting the job board that’s available on their website, highlighting the number of high quality jobs available, and linking directly to the job board. If you have a job board that tracks key metrics, you’ll be able to highlight those metrics in your social media campaigns.

Here SPARK is promoting their mailing lists. By using social media to drive more signups to your marketing email lists, you can engage those users again and again by linking to the job board to your website, inviting them to events, and much more.

Finally, here is an email outreach campaign from SPARK. New job postings are highlighted and link directly to the job board on their EDO website. The design is simple and gives job seekers a quick way to browse and click on jobs they are interested, then re-engage with your EDO website. If you aren't already growing your contact list, a job board that collects contact information can help you do so.

In a recent webinar, Jenn Cornell, VP of Marketing at Ann Arbor SPARK said:

"We didn't have a good mechanism for capturing new email addresses to keep our list very targeted and very focused on job seekers. After TrueJob started giving us the ability to pull contacts who'd opted in, our open rate went up to over 25% and the click through rate more than doubled to 11%, and it continues to improve."

In summary, in order to best promote the EDO brand, you need to focus on subjects that people pay attention to: jobs. Having a job board and using social media to promote the job board will increase traffic to your website, help you better promote your brand and get the traction that you want with employers, people in your community and the organizations that fund the EDO.

Interested in learning more? Watch a recent webinar on marketing your EDO.

Marketing teams across all organizations are focused on their brand image, helping to attract new customers and proving the value of what they are doing with metrics.

For an Economic Development Organization (EDO), it is no different. But an EDO marketing team also has the challenge of supporting three related, but different constituencies. They need to support:

• The companies focused in their region (geographic or industry or both)
• The population that may want to work for those companies, and
• The organizations that fund the EDO (public or private or both)

So, EDO marketing teams are constantly seeking ways and quantitative metric measurement to support these three groups.

Having an EDO sponsored job board can be the very best way to help in this initiative. But many EDO’s make the mistake of forcing the companies in their region to be solely responsible for talent acquisition. This is a lost marketing opportunity and often violates the charter of the EDO. An EDO sponsored job board:

• Helps the companies in the region,
• Is a valuable asset for job seekers both inside and outside the region,
• Is a recruitment tool for companies highlighting options to move to the region, and
• Is a tremendous asset to the EDO itself in terms of metrics.

While many companies post their jobs on their company-specific website, there is no central source of curated jobs for the entire region. Individuals both inside and outside the region want a broad picture of what kind of openings are available. This can only happen through a centralized third-party sponsored job board that publicizes postings from the multiple companies across the region. The EDO can then curate the companies and positions that appear on the job board to reflect the critical aspects of their mission such as technology, health care, or manufacturing.

Job seekers contemplating moving to a specific region can determine if there are enough alternatives for them should their first job not work out. Also, companies looking to potentially move to an area want to be quantitatively assured that there is a sizeable pool of relevant talent available in a region. The current focus on Amazon's search for a second warehouse is a great example -- it would be absurd to think that Amazon is not actively searching local EDO websites to get a better feel of companies and talent in a given region.

Next, the EDO itself wants to collect meaningful data about its region and help justify its own existence. If an EDO directs companies and applicants away from its own website, to say Indeed or Monster, they lose user engagement. Having a centralized job board encourages people to register at the EDO website, creating a wealth of information for other marketing purposes like newsletters, training, and events. A job board also helps potentially double or triple website traffic, a key measurement criteria for most EDOs. A job board also allows the EDO to get better metrics on jobs in the region. And, most importantly, a job board helps the EDO to justify precisely how many jobs were filled in the region by job type. This can be exceptionally important to funders wondering about the accomplishments of the EDO.

There are other benefits to companies in the EDO region as well. An EDO-sponsored job board can offer capabilities like applicant tracking services (ATS), to help smaller companies who do not have an HR department and/or recuriting tools. It can help companies of all sizes better understand what jobs, and what characteristics of individual jobs are more or less attractive to job seekers since the job board can have like and dislike capabilities all the way down to the word level.

Many EDOs are reluctant to add a job board to their website because of the fear of additional cost and work involved. A good EDO-specific job board can be implemented in days and can be administered by staff without technical website skills in under an hour a week.

Jenn Cornell, VP Marketing at Ann Arbor SPARK, Michigan’s largest EDO, says:

Our job board (TrueJob) has been an incredible asset to our website. It’s an impactful driver of website traffic; the job portal was viewed over 300,000 times in the last year, more than double the traffic from the previous year.

How a job board can help your EDO marketing team

• Improve traffic to your website (which you are most likely directly measured on)
• Highlight metrics that can tracked and measured, such as
  • Job openings posted
  • Jobs openings filled
• Identify and track new companies signing up and posting jobs
• Provide quality marketing content
• Improve brand awareness for the EDO
• Improve brand value (e.g., help smaller companies with applicant tracking and help all companies with qualities of jobs that applicants like and dislike)
• Be used as a central place to direct visitors or companies during promotional events
• Show the breadth of companies and positions available as compelling content for potential new job applicants and/or job seekers considering moving to the area
• Show total job activity and demonstrate that the EDO helps companies (an appealing way to attract companies considering your region)
• Be used as a tool to collect contact information for other marketing events
• Provide a way to promote success stories to share, such as:
  • Companies that found people to hire
  • Individuals that decided to move to the area

So, adding a high quality and EDO-specific job board has many benefits to the marketing department of an EDO. It can dramatically improve the EDO's image, improve the support provided to large and small employers, double the traffic to the EDO's website and provide invaluable metrics for the EDO to help secure more funding. It can serve as a creative way to capture more contacts that can be used for other marketing purposes and help the EDO's business development team “sell” the region to potential companies interested in the region. Choosing a job board that was specifically designed for EDOs requires little effort and provides tremendous value that can’t be provided by generic job boards.

TrueJob is proud to announce the launch of a new job board on the Detroit TechTown website.

Visit the job board

The following announcement was distributed on January 23, 2018, highlighting benefits of the new job board.

Announcing our new Job Portal!

You asked us to provide connections to jobs with startups, small businesses and leading tech companies. Now we do!

Employers: Sign up for our new Job Portal to find top talent for your startup, small business or tech enterprise.

Job seekers: Our carefully curated Job Portal will provide a one-stop connection to careers with startups, neighborhood retailers and other businesses driving Detroit’s economy.

Don’t see what you’re looking for right now? Don’t worry! Our portal will grow as more companies join.

Posting and searching are free!

Visit the Job Portal here.

TrueJob is proud to announce the launch of a new job board in Macomb County, Michigan.

Visit the job board

The following press release was distributed on January 16, 2018, highlighting benefits of the new job board.

Macomb County Launches Job Board

New tool to attract talent for careers in targeted industries

In an effort to better serve the business development clients of the Macomb County Department of Planning & Economic Development by attracting skilled professionals to the region, Macomb County is featuring a new web application to promote career opportunities offered by top employers.

“Our purpose is twofold,” said John Paul Rea, director of the department. “We want to support the businesses that have enlisted our services as they seek out candidates for their open positions. Secondly, we want the world to know about the great jobs waiting for them in Macomb County, Michigan.”

The launch of the Macomb County Jobs Board coincides with the 2018 North American International Auto Show – a time when the world is watching the newest technologies in mobility be revealed.

“Macomb County is a great place to call home, and our companies are at the forefront of advanced manufacturing capabilities and digital innovation,” said County Executive Mark A. Hackel. “We want talented people from near and far to get excited about the inspiring and high-paying jobs our companies have to offer, as well as our enviable quality of life.”

The new Jobs Board is powered by TrueJob, Inc., an Ann Arbor, Michigan-based company that developed their hosted job board software product to meet the unique needs of economic development organizations, chambers and trade associations that want to increase the strategic value they offer the communities they serve. A targeted social media campaign will help to drive traffic to the newly created website, especially to NAIAS attendees and followers from across the globe.

Corporate clients of the department’s economic development staff are eligible to post open positions. To learn more about posting a position or to view those currently available, visit www.MacombBusiness.com.

About the Macomb County Department of Planning & Economic Development
The Macomb County Department of Planning & Economic Development supports an environment where businesses prosper and people thrive. Its activities and programs are focused on stimulating the local economy through business retention, expansion and attraction while improving the overall quality of life for residents. The department specializes in providing services to businesses at all stages of development with a concentration on the high-growth industries of aerospace, alternative energy, advanced manufacturing, defense, and homeland security. For more information, call (586) 469-5285 or visit www.MacombBusiness.com.

One of the major jobs you have as an Economic Development Organization (EDO) is talent attraction. The ability of local companies to attract job seekers that will move or travel to your area to work is critical to your success. One way EDOs are attempting to solve this problem is by providing a job board on their website.

With this in mind, below we will outline a list of common pitfalls in choosing a job board as an Economic Development Organization, and a game plan for helping your market attract talent.

Common Pitfalls in Choosing a Job Board

Using Indeed and Monster instead of having a job board

It is critical to note that popular job sites such as Monster and Indeed do not offer the required capabilities you need for your EDO.  Not only do these sites offer no metrics, but they do not offer job curation to match the focus of the EDO, there is no private labeling, there are no training and support capabilities for the individual companies in the EDO’s sphere of influence, and there are no or limited applicant tracking capabilities which are essential to the smaller companies in the EDO’s region.

Building a job board from scratch, or using a plugin

If an EDO tries to build their own job board solution, they'll be recreating the wheel from scratch, and many critical job board features will be missing. The EDO will also need to be concerned about the user experience for the job seeker, which is especially critical if the EDO is trying to promote technology jobs. The applicants need to have proper job filtering and more advanced capabilities like liking or not liking postings so the job board can learn the applicant’s preferences and provide suggestions (a Pandora-music like capability).

And, most importantly, the site must have a clean user experience for both the companies served and the applicants.  A clunky site will turn off both constituents and make the experience a negative, rather than a positive one.

Any solution that does not do the above, is not simple to administer, does not have built-in training and support materials, or cannot allow the EDO to curate the precise jobs and companies that it is trying to promote within its region should be eliminated.

Not choosing a job board that shows them metrics and analytics to demonstrate their success

It is no longer acceptable for any EDO not to support the needs of companies and job seekers in their region.  It is a requirement.  When looking for solutions to this problem and evaluating job board alternatives, an EDO must list the key features required to make the initiative successful and the key metrics that it needs to track to show effectiveness. Any solution that can not automatically provide these key metrics should be eliminated.

For a list of example metrics that your Economic Development Organization should be tracking, check out our blog post: "Key Talent Metrics for Economic Development Organizations".

Economic Development Organization Gameplan to Help Attract Talent in Your Region

EDOs need to fully understand their needs before selecting a job board or when considering if their current job board is meeting their needs.  A job board that is specifically built for the needs of the EDO and can address the seven critical metrics mentioned in our last blog post can be the difference between a great job board and great service to the community, and a bad job board that provides poor service to the community.

Here is a game plan for helping your market attract talent:

• Recognize that talent support is a must-have capability for your EDO
• Make a list of requirements that you need your job board to have
• Evaluate your current personnel and financial resources to understand the administrative capabilities that you can apply on a day to day, weekly, and monthly basis
• Make a list of metric and analytic reporting requirements required for your job board
• Use the decision criteria to select the proper job board
• Talk to references (other EDOs) who have implemented the solution you've chosen
• Understand the benefits of having an effective job board
• Spend your funds carefully on things that apply to EDOs in general and your specific needs
• Assign the right people to the administration and reporting of your job board and measure your success
• Proudly publicize your results to funders and companies that you support

Proper talent management and acquisition can improve the image and value that you offer as an EDO.  It should not require additional personnel and should be cost-effective.  Knowing your goals and choosing a solution that will match those goals is essential to success.

An EDO can and must include talent management in its charter. This can be done easily and cost-effectively if proper thought is put into the process and the right partner is chosen to help with the implementation.

To learn more about how TrueJob can help you, contact us at contact@truejob.com or request a demo.

Economic Development Organizations (EDOs) serve a variety of needs in their communities. One of the most critical needs is helping employers find talent. Most EDOs can’t afford a full time talent administrator or recruiter. If they could, then the amount of available job opportunities and potential applicants would likely be either too great for one person to handle, or too small to justify a position. So, how can EDOs help their employer customers find talent?

The answer is to offer an intelligent job board that serves the needs of corporate customers as well as job seekers. Of course, this solution raises its own issues. First, EDOs typically do not have the resources to maintain a job board and to provide training and support to their clients. Second, EDOs need easy control of which companies and which jobs are posted on the job board. This is often referred to as “curation”. Lastly, it is critical to have the job board measure metrics that the EDO can use to show it has added value to its community.

EDOs serve three main constituents. The first are their funding organizations. An EDO, like any other organization, needs to show value to the organizations that provide funding. Second, EDOs must support the needs of the employers in their region. Finally, EDOs need to serve the needs of the job seekers in their region. These are the members of the community (as well as people outside the community looking at moving) considering employment with the companies that the EDO serves. Understanding, tracking and reporting (for example) how many employers utilize their talent services, how many jobs have been listed on their site, how many jobs have been filled through their site, and repeated use by the companies in their region is essential to this effort.

There are seven critical metrics that EDOs must track to show value to both corporate customers and funders of the EDO. Each of these metrics can be used to answer key questions for the EDO. The key metrics and questions are:

1. Number of companies that have signed up for the job board (and when they signed up)
   • How many employers are currently posting on my job board?
   • What is their contact information?
2. Number of jobs posted by those companies (and when those job postings were posted)
   • How many jobs have been posted on my job board? Are currently posted?
   • Which companies are posting the most jobs?
   • Where are the job postings located?
3. Number of times a job has had someone click "Apply"
   • How many times have job seekers clicked ‘Apply’ on each job?
   • Which jobs have the most ‘Apply’ clicks? The least?
4. Number of job applications filled out fully and submitted via the site
   • How many complete job applications have been submitted?
   • Which jobs and companies have received the most job applications?
5. Number of times a job posting has been viewed
   • How many times has each job been viewed?
   • Which jobs have been viewed the most? The least?
6. Number of jobs that have been marked "filled" by companies using the job portal?
   • How many jobs have employers marked as ‘Filled’?
   • Which companies have the most ‘Filled’ jobs?
7. Number of job seekers submitting their contact information to the EDO
   • How many job seekers have submitted their contact information?
   • What is their contact information (e.g. for my newsletter)?

Without each of these metrics, the talent initiative lacks tangible results. It is critical to note that popular job sites such as Monster and Indeed do not offer these required capabilities to the EDO. It is also important that the job board platform you use makes it easy to view and export these metrics.

The TrueJob platform makes these metrics available as part of our analytics dashboard. You can either view data and graphs directly on your dashboard:

Or, you can export this data and view it in a program like Excel:

If you're interested in learning more, download our sample analytics dashboards and reports book here.